Magnum arrives in the U.S.
- I love that “Do Not Attempt” pops up on the screen when she’s stepping over cars barefoot through traffic.
- I love the campy cop and ice cream truck driver and all of that magician’s fog that streams out of the truck when he opens the back.
- And of course, I love that Magnum Ice Cream is arriving in the US market, competing for an audience that already associates Magnum with a brand of extra-large condoms, a firearm and, of course, Tom Selleck of yesteryear.
The combination is just YouTube gold.
P.S. I should add that we did buy a box — okay, two boxes, oink, oink — of Magnum Ice Cream when we saw it at the grocery store and Rachel Bilson is not acting. The Double Caramel is well worth climbing cars in a sundress for.