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Magnum arrives in the U.S.

I laughed out loud the first time I saw this Magnum commercial starring The OC‘s Rachel Bilson. For so many reasons. Let me count the ways.

  1. I love that “Do Not Attempt” pops up on the screen when she’s stepping over cars barefoot through traffic.
  2. I love the campy cop and ice cream truck driver and all of that magician’s fog that streams out of the truck when he opens the back.
  3. And of course, I love that Magnum Ice Cream is arriving in the US market, competing for an audience that already associates Magnum with a brand of extra-large condoms, a firearm and, of course, Tom Selleck of yesteryear.

The combination is just YouTube gold.

P.S. I should add that we did buy a box — okay, two boxes, oink, oink — of Magnum Ice Cream when we saw it at the grocery store and Rachel Bilson is not acting. The Double Caramel is well worth climbing cars in a sundress for.