It started with a Facebook page called “Wiltshire, Let’s Get Naked in the Snow” started by Leanne Myers, a 40-year-old from Durrington, Wiltshire. With the recent snowfall in the U.K., over 250 people posted their photos (all fairly tasteful – like “Calendar Girls”) in the first three days and the page has since received nearly 10,000 likes. The craze has reached the U.S. and the Middle East, with non-Brits posting to their pics to the page as well.

Check out some of the news stories and photos.