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British muesli in the USA

My husband, like so many Brits, loves his muesli. But Americans haven’t really hopped aboard the muesli train yet. The American cereal aisle is still steeped in the post-80s granola movement of super-sweetened nuggets made with vanilla, almond, honey, pumpkin spice. The kind of ingredients you would also see at a candle store. (In fact, the granola people and the candlemakers should get together to buy their ingredients in bulk.)

And so it was pure serendipity that we stumbled upon the real British brand, Dorset Cereals, made in the small English village of Poundbury, now sold at Whole Foods.

My husband decided to give the “Fruit, Nut and Fibre” one a try, despite the ridiculously steep $7 price tag. Made with flame raisins and dates, sunflower seeds, toasted coconut and chopped roasted hazelnuts, it’s wholesome, without being overly sweet. Exactly what British muesli should taste like. I should add that box is also British-sized (rather than super-sized) so only yields five bowls, which is also refreshing.

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Posted on 3, September 2012, in Food and tagged , , , . Bookmark the permalink. Leave a comment.

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