Daily Archives: 7, September 2011

Brits are full of beans

For most Americans, Heinz is synonymous with ketchup.

But in the UK, well, “Beanz Meanz Heinz” (as their ad slogan goes).

Brits simply can’t live without Heinz baked beans. It’s an icon. It’s a staple. And it’s not just a good alternative to homemade beans. It trumps it every time.

Baked beans are always included on the plate of the quintessential full English breakfast (which includes fried eggs, sausage, bacon, fried bread or buttered toast, grilled tomato, sauteed mushrooms and sausage made of pig’s blood AKA black pudding). It livens up any snack of cheese on toast (another simple British classic). It’s also a very common topping for jacket potatoes (translation: baked potatoes).

Personally, I’m not a fan of American baked beans in any context. Not camping, not at a barbecue and certainly not as an accompaniment to hot dogs (and don’t even mention pork and beans to me, unless you want to see me gag).

Yet there is a place in my heart for Heinz baked beans and I’m definitely not the only one. Thankfully, it is available at any Cost Plus World Market in the US.