Joules in the U.S.
When we were visiting London last year, we passed by the shop Joules at Waterloo Station. The shop wasn’t open yet (still in “coming soon” mode), but I peered through the window (the French call it “lècher la vitrine” or window shopping, actually the literal translation of “window licking,” which was what I was nearly doing) and was absolutely charmed. Their women’s and children’s lines were gorgeous, lots of sweet patterns and lovely designs. Wellies in primary colors. Whimsical and easy to wear basics.