Have you seen the latest Newcastle Brown Ale advert “Misconceptions”?

i just saw it for the first time yesterday and was sure it was a goof — until I Googled it and discovered that it was a real ad. What say you? Yay or nay?

(And for the record, it’s been years since I have had Newcastle, but am thinking of trying it again … I, too, thought it was too bitter at the time).