With the start of the London Olympics this week, you can bet the city and its airports are swelling with tourists and new visitors coming from all over the globe.
This week, I watched this T-Mobile ad, shot back in 2010 at London Heathrow Airport, and it felt appropriate to share. It’s a fantastic stunt with a huge feel-good factor – it reminded me of the end of “Love Actually” …
And I love the public reaction …
Wouldn’t you love to be greeted at an airport with a song? I know I would!
Kudos to British Airways for their very clever and engaging #HomeAdvantage ad, which encourages Brits to make the most of the summer events that are taking place in the U.K.
Before the web video begins, it asks for a home address if you live in the U.K. and then plugs in some scenery from that address (based on Google maps) in the ad itself. It’s seamless and has been endlessly entertaining. I’ve used our old addresses in the U.K. for kicks and boom, there is the British Airways plane driving right by our old house. So clever!
- I love that “Do Not Attempt” pops up on the screen when she’s stepping over cars barefoot through traffic.
- I love the campy cop and ice cream truck driver and all of that magician’s fog that streams out of the truck when he opens the back.
- And of course, I love that Magnum Ice Cream is arriving in the US market, competing for an audience that already associates Magnum with a brand of extra-large condoms, a firearm and, of course, Tom Selleck of yesteryear.
The combination is just YouTube gold.
P.S. I should add that we did buy a box — okay, two boxes, oink, oink — of Magnum Ice Cream when we saw it at the grocery store and Rachel Bilson is not acting. The Double Caramel is well worth climbing cars in a sundress for.